PRSA Code of Ethics Pledge — Non-Members

I pledge:
To subscribe to the principles and spirit of the PRSA Code of Ethics in the practice of professional communications, individually and collectively on behalf of the organizations, clients and publics served. In that context, I pledge:

• To conduct professional responsibilities in line with code values of responsible advocacy, accuracy, truth, responsible use of specialized knowledge and experience, objectivity, accountability, loyalty and fairness;


• To advance ethical communications practices and the free flow of accurate and truthful information, supporting fundamental rights of free speech and the public good, and adhering to the highest standards of accuracy and truth in communicating with the public;


• To investigate the truthfulness and accuracy of information released, avoid deceptive practices, act promptly to correct erroneous communications, and reveal the sponsors for causes and interests represented;


• To preserve and propel ethical communications principles that contribute to informed decision making in a democratic society and provide a voice in the marketplace of ideas, facts and viewpoints to aid informed public debate; and


• To incorporate these values and principles of the PRSA Code of Ethics in the official communications policies of the organization or client served, adopting them as fundamental beliefs to guide individual and collective professional practice, behaviors and decision-making in support of ethical communications and the public good.

John R. Wood
Wood for Guthrie Campaign